Dick Purcell

A FINANCIAL PICTURE IS WORTH A THOUSAND REPORTS

What financial reports reveal is important for your career, or your investment, or both. But financial reports and their parts are presented like separate pieces of a jigsaw puzzle. Hard to see what they mean about a business.

This book has a different purpose, and a different method. Its purpose is to enable you to SEE AND UNDERSTAND what all the jigsaw pieces mean about the business. Its method is to PUT THE PIECES TOGETHER to show you a FINANCIAL PICTURE of the business.

The financial picture is like a simple plumbing diagram, with pipes and tanks for cash and products and other kinds of value. This book introduces the financial picture in fifteen simple steps. Before you know it, there's the whole financial picture.

In the financial picture you can see a live business, see how cash and products move as it operates and develops.  And you can see how the financial reports and all their parts make sense --  TOGETHER, assembled in the financial picture.

With the financial picture, this book goes on to show you much more. How to see what the numbers mean about what the company has done, and about how it stands. And how to use the financial picture to explore what the company's financial future may be.

The author, Dick Purcell, credits his schooling for planting seeds of the financial picture design. He calls it applying a little clear thinking from MIT to traditional financial-report dogma he encountered at Harvard Business School.

He refined material presented in this book in scores of courses he conducted on financial understanding and communication, for thousands of CPAs as well as nonfinancial managers, engineers, and others. At his courses, CPAs kept telling him that even they were never shown what the financial picture shows, and had to figure it out for themselves through years of finance-accounting study and work.

With this short visual book, you can see it in an hour or two.

But enough of words. A financial picture is worth a thousand financial reports or words about the subject. To SEE examples of this book's financial picture illustrations in a preview of this book, get the Free Sample.