David Viney

For many small and medium sized businesses, the internet remains a relatively unexploited area for sales. Larger companies, by contrast, are achieving sales of 20-60% via the web.

There are exceptions. The Teddington Cheese, for example, is a small business in the UK that sells British and European cheeses across the globe and was a winner of the UK eCommerce Awards in 1999. Who would have thought that cheese was a winner online? Well, Teddington Cheese did and have been reaping the rewards ever since!

Search engine rankings are absolutely key to success (with most small webmasters getting almost 90% of their traffic this way).

In this concise and easy-to-access guide, you can discover (a) how search engines work, (b) how to work out the best keywords for what you are selling, (c) how to optimize your page URLs, (d) how to optimise your metadata and page text, (e) how to promote your site with free and paid advertising, (f) how to avoid banned techniques and (g) how to monitor your ongoing success.

The book is packed full of tools and techniques from across the web and uses the simple case study of an antique hardware business to walk your through the dark art of SEO step-by-step.

A practical guide to search engine optimisation; suitable both for beginners and more experienced hands. Uses a case study from the antique hardware industry to demonstrate a step-by-step approach to climbing the search engine rankings.